Hey there!
I’m Fernanda Schaab and this is my little corner on the web.

Here you’ll discover my professional journey and the projects I’ve worked on, as well as get a sense of my approach to the ever-evolving world of communication. So grab a coffee, take a seat, and enjoy exploring!

A passionate branding enthusiast who loves managing projects and planning, while also maintaining a curiosity and eagerness to explore various aspects of communication.

Branding goes far beyond visual identity. Branding is a management model.

Branding goes beyond visual identity – it’s a management model that directs all efforts to generate value for the brand. To achieve this, it’s important to understand branding as a process of aligning the image and identity of the brand through a deep investigation of its essence, and by connecting with the target audience through a good experience.

This is the approach I’ve been diving deep into throughout my career. In every place where I’ve worked, I always tried to keep in mind that communication can’t reach its full potential if it’s working solo. It needs to be aligned with the company’s goals and culture. By doing so, the brand’s expression – whether visual or verbal – becomes a reflection of its true identity.

And it’s this passion for branding that led me to develop my very own methodology for brand building – the Brand Journey.

Key steps of the Brand Journey

These are the essential stages of my method for businesses to structure their operations and build brand value. But remember: it’s a journey. To achieve the best results, there are no shortcuts. You’ve got to go through all the steps.