About the project
With this project, the main goal was to help Ester boost her business and strengthen her brand. To achieve this, we began by structuring her business, starting with defining basic issues such as the problem she wanted to address, her target niche, and how she would deliver her services. From there, we worked on developing the identity and visual elements of her personal brand. Additionally, I provided guidance on using Instagram as a commercial platform to promote her work.
As a result of our work together, Ester was not only able to turn her business idea into a reality, but she also exceeded her desired earnings, making it her main source of income.
Skills in this project
These are the skills I most developed during the project.
Step 1
- Defining the target niche
- Establishing the brand’s mission and pillars
- Organizing the services offered
Step 2
- Exercise: How do I see the visual universe of my brand? What elements do I identify with the most? What sensations do I want to convey to the audience?
- Selection of color palette
- Selection of fonts
- Visual representation of the brand in a mood board (style identification to assist in creating post artwork later on)
- Logo creation
Step 3
- Study of the audience, to understand their pain and identify valuable content for potential followers
- Listing of the main topics and themes addressed in the profile (targeting the defined audience)
- Study of content formats on Instagram to understand how to use each one in the best way to generate value
- Knowledge of different types of content (reflection, inspiration, recommendation, service, and personal life) and their importance
Step 4
- Attractive bio
- Organization of highlights
- Correct use of hashtags
- Consistency in stories
- Captions and copywriting
- Engagement and community building
- Collaborations with potential partners
Want to see more?
Continue on this journey and check out the other projects in my Portfolio.